The concept of buildings combines cultural traditions and natural landmarks of the Russian Federation, it looks through the codes of Russia.

Eight Federal districts of the Russian Federation are embodied in modern Northern architecture, with a spectacular reminder of old Russian architecture and canons of Russia.

At the same time, each Federal district is notable for its natural landmarks and wealth: Elbrus, Kamchatka volcanoes, Ural mountains, lake Baikal, Toratau and other objects known throughout the world are reflected in the architecture of the pavilions of the Expocentre “ARCTIC-SG”

The main pavilion in buildings is the North-Western Federal District, as an international platform for cultural and technological progress of Russia and cooperation with the Nordic countries, including the friendly Republic of Belarus.

The pavilion «Russian North» (North-Western Federal district) is an allegory of beauty of the Northern region. The architectural images of some pavilions depict the most majestic mountain peaks: Elbrus, Kamchatka volcano, the Peak of the Ural mountains.

The squares and the territory inside the complex is a year-round square of geysers with planted Northern trees and shrubs, on the territory of the pavilion of the far Eastern Federal district,
on-site pavilion of the southern Federal district – the decoration of the pavilion of the Volga Federal district Park «Bashkir Shikhany», etc.

The first floors are partially presented for commercial purposes, covered Parking. The design of the buildings provides for the rapid construction and use of natural and environmental materials used in construction in the North.

All buildings of the complex have a high class of energy saving. Systems of alternative types of heating and water heating – heat pumps using heat of the earth, below freezing depth, and also water temperature are provided.